Chonillo Marketing needed a WordPress development company to help them put their best foot forward and work towards their goals of building a business that could be relied upon.
Marketing companies often work on contracts and hire freelancers to get the job done. In today’s job market, freelancers and marketing companies need to have professional websites that provide ample information about the services offered and the rates for those services.
Creating a versatile website and incorporating a cohesive graphics aesthetic was essential to building the brand and creating a service menu that customers could easily navigate and trust.
As a marketing professional and content creator, Jennifer Chonillo needed something to represent her brand but not hold her hostage to complex updates and complicated coding for new content.
Chonillo Marketing partnered with Idea Maker to create a beautiful and easy-to-use website for their customers to browse when getting to know the company and its services. Much of the website skeleton was already in place, so Idea Maker came in and fleshed it out, giving it new life. As a WordPress design company, Idea Maker followed best practices, created protocols to adapt to new content, and gave room for new growth.
One of the critical features Chonillo Marketing was looking for was the ability to easily add or adjust the content on the site to keep it relevant and maintain SEO and backlinks. They were building a solid framework with WordPress; this not only allowed for this but encouraged building more onto the site in the future.
In the WordPress design, the admin dashboard creates an easy place to upload new content and rank it with SEO tools embedded in the design. SEO is especially important to the client, because, in marketing, it’s crucial to lead by example. Bad SEO doesn’t encourage clients to trust you with their website SEO.
The entire point of doing business is to connect customers to your business. To do this, you must collect their information and build that connection. Lead funnels are excellent, but when they fizzle out or are challenging to maneuver, you lose out on an opportunity. Chonillo Marketing has an easy-to-use contact us form with several prominent placements, making it easy to capture that lead.
Once the lead has been captured, it is passed along to the client’s email to use the information to set up a consultation and build the business relationship. A solid partnership between a marketing team and the WordPress development company is a recipe for success in most ventures.
Client Success Stories
Idea Maker has done an amazing job of delivering and responding to our needs.
The team was very responsive and easy to work with. They are professional, talented, and experienced team. They were able to meet all our requirements.
Idea Maker is distinguished for their personalized collaboration and white glove services. The team is dependable and reliable, sticking to the project's plan, offering feedback, and pushing back on the right things.
The way they understand the requirements we present to them is fairly solid. Both in terms of bringing their own interpretation in nailing the requirements and their design sense. By the time we launched, I had gotten significantly more value from our collaboration than what we had discussed in the original specs.
This is a boutique development firm where the Founder is directly involved with the project and the primary contact. This is unlike many development firms where you are simply handed off to developers that are not stakeholders. This is an important distinction that results in much better project accountability.
I have never had a site like this built before. I felt that Idea Maker and Tom had built numerous sites like this, and they were pros.
Idea Maker's portfolio is what drew us in. Their design style was in alignment with what we were after. We had initial consultations with 3 companies that we had narrowed it down to. Once we had our initial meeting with Tom at Idea Maker we knew we had the right choice to make. Their communication style works well for us.
Their customer service is excellent — they’re incredibly accessible and available, which I appreciate. Furthermore, they have enough experience and bandwidth to fulfill all my needs. They’re one of the best vendors I’ve worked with.
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