These days, AI is a part of every modern business, from marketing and sales to HR, finance, and product development. More than 80% of enterprises are expected to use AI tools for business in some form by 2025 to transform their operations, maximize revenue, and enhance customer service.
But as adoption of business AI software grows in 2025, so does a new kind of challenge: choice overload. With hundreds of AI software for businesses, startups, and enterprises, the leaders are not asking whether they should use AI; they are asking which tool they can trust to accomplish their goals. We’ll review the best AI software for business across various areas, including sales, marketing, operations, HR, and more, so you can make informed decisions that maximize your time and yield tangible outcomes.
Table of Contents
What is AI Software in a Business Context?
AI software for business is a broad category of solutions that use advanced technologies to carry out tasks, process data, and assist in decision-making, using ML, NLP, and computer vision, etc. Unlike most software, AI systems get better as they learn from data, particularly for complex or repetitive tasks.
Based on a specific use case, AI tools for business development can perform different roles such as running marketing campaigns, detecting fraud patterns, processing support tickets, or simplifying hiring workflows. Some are niche AI business tools, such as writing assistants or chatbots, while others are full-fledged AI platforms for business that support automation, analytics, and integration.
Why Should Businesses Adopt AI?
The rise of AI tools for business analysts, marketers, and operations teams has reached a tipping point in 2025. Not just because the technology is far more advanced, but it’s also directly addressing the pain points that businesses face today. This is why more companies are incorporating AI into their day-to-day operations this year:
- AI is now enterprise-ready: Today, AI software for businesses has evolved from being experimental to business solutions that now deliver predictable capabilities across real-world use cases, including automation, forecasting, personalization, and customer service.
- Cost reduction and operational efficiency: The fight against inflation, labor shortages, and the growing complexity of operations has led organizations to use AI tools to automate operational staff work and reduce overhead. According to a Harvard study, management consultants who used AI tools completed tasks 25.1% more quickly, on average, and completed over 12.2% more tasks in total, with a quality that was over 40% higher compared to those who didn’t use AI.
- Massive improvements in accessibility: Many AI platforms for business, like No-code/low-code platforms, have brought AI tools to non-technical teams without data scientists or code writers to help them out.
- 24/7 customer experience: AI-driven chatbots and support tools enable businesses to deliver 24/7 service without hiring additional staff. According to Zendesk’s report, 56% of customer experience leaders are already exploring new generative AI vendors for their CX tools.
- Competition: AI software for businesses provides speed, accuracy, and scalability for organizations that utilize it, and that is an advantage that they can easily leverage in a crowded market. Staying competitive means staying current. Interestingly, 83% of companies claim that AI is a top priority in their business plans.
- Demonstrable ROI: More organizations are experiencing tangible benefits, including saved time, improved decision-making, and higher conversion rates, due to the use of AI in their workflows. Interestingly, 92.1% of businesses have seen measurable results from AI implementations.
Best AI Software for Businesses
Below, we have gathered a collection of the most popular AI software for businesses from each sector to help you find the right tools for your AI business use case.
Marketing & Sales
HubSpot
HubSpot is an AI content and sales automation tool for email marketing, content creation, and CRM management.
- Best for: Startups, small to mid-size sales teams, and B2B service providers.
- Notable features: Intelligent lead scoring, machine learning-powered emails, predictive sales forecast, and optimized campaign performance.
- Pricing: Free, plus paid plans starting at $15/month.
Jasper
Jasper is an AI copywriting assistant that generates blog posts, ads, product descriptions, and marketing emails.
- Best for: Content marketers, agencies, and ecommerce brands.
- Notable features: Brand voice training, content templates, team collaboration, AI art generation, and multi-language capabilities.
- Pricing: Free plan available; Pro plan starts at $49/month.
Copy.ai
Copy.ai writes short-form and long-form marketing copy, social media captions, website copy, product descriptions, creative, and taglines.
- Best for: Freelancers, small businesses, growth marketers.
- Notable features: Ready-to-use marketing flows, team mode, ability to change the tone of emails, browser extension, support for multiple languages, SEO tools to optimize content, and a plagiarism checker.
- Pricing: A free plan is available; Pro plans start at $49 per month.
Surfer SEO
An AI-driven, cloud-based on-page SEO optimizing tool that understands and improves your website’s content, and is a fully browser-based platform to help you rank better for your keywords.
- Best for: SEO experts, content teams, and affiliate marketers.
- Notable features: Content editor with NLP analysis, keyword suggestions, SERP analysis, and audit.
- Pricing: Starts at $79/month.
Salesforce Einstein
Salesforce Einstein is a CRM-integrated AI platform built on the Salesforce CRM, which adds predictive and generative AI features across various aspects of customer relationship management.
- Best for: Enterprise sales teams, B2B businesses, and customer success teams.
- Notable features: Lead scoring, sales forecasting, intelligent case routing, NLP-driven chatbots.
- Pricing: Starts at 50$/month.
Gong
Gong is an analytics platform for sales representatives that utilizes AI to analyze sales calls and meetings to uncover key insights and opportunities, and provides reps with coaching.
- Best for: B2B sales orgs, revenue teams, and customer-facing departments.
- Key features: Real-time deal tracking, call summaries, rep scorecards, and pipeline risk detection.
- Pricing: Custom pricing is available based on the team size.Starts at $1,600/user/year.
Drift
Drift is a marketing and sales platform to converse with your leads, customers, and users through chat services using AI-powered chatbots.
- Best for: SaaS Companies, Enterprise websites, Inbound sales teams.
- Notable features: Playbooks, chat-to-CRM workflows, conversational landing pages, and real-time alerts.
- Pricing: Starts at $2,500/year.
6sense
6sense is an AI-powered account engagement platform that helps sales and marketing teams identify, prioritize, and engage with their best opportunities at the right time.
- Best for: Enterprise marketing teams, ABM practitioners, revenue operations.
- Notable features: Intent signals, lead prioritization, AI-powered pipeline forecasting, CRM integration.
- Pricing: Custom pricing.
ZoomInfo
An AI-based B2B solution that provides enriched business contact data and AI-powered insights to accelerate outbound sales.
- Perfect for: B2B sales and marketing teams, recruiters.
- Key features: Intent-based data, contact enrichment, org charts, and AI-fueled search filters.
- Pricing: Custom pricing at a module level.
Lavender
An AI sales email coach that uses NLP analysis to help sellers write better emails that get them 2-3x more replies through coaching suggestions, personalized content, and tone analysis.
- Best for: SDRs, sales reps, and founders working on outreach.
- Highlights: Real-time writing feedback, personalization insights, deliverability score, CRM sync.
- Pricing: Free, although paid plans start at $29/month.
Grammarly
An AI writing assistant to improve clarity, grammar, and tone in business writing.
- Best for: Teams creating consumer content, email marketers, HR, and comms teams.
- Key features: Tone detector, plagiarism checker, grammar checker, brand voice rulebook, and team analytics.
- Pricing: Free plan; 12$ when billed yearly or 30$ when billed monthly, for business plans.
Customer Support & Experience
Intercom
Intercom’s AI support bots enhance customer service by managing simple customer questions, triaging issues, and routing complex ones to humans.
- Best for: SaaS companies, e-commerce businesses, and customer service teams.
- Notable features: Customizable chatbots, proactive support, CRM, and helpdesk integrations.
- Pricing: Starts at $29/month.
Zendesk AI
Zendesk AI is the intelligence layer of the Zendesk platform that enhances customer service through ticket classification, Intent detection, and suggested responses.
- Best for: Midsized to large businesses with high support volume.
- Notable features: Sentiment analysis, macros, agent productivity tools, multichannel support.
- Pricing: Custom pricing. Starts at $55/month.
Forethought
Forethought is an AI customer support platform that handles various tasks, including ticket resolution, routing, and knowledge base optimization.
- Best for: Growing support teams looking to increase first-contact resolution.
- Notable features: AI self-service, assistive reply suggestions, analytics dashboard.
- Pricing: Custom pricing. Starting Price: $39/month (on annual plans).
Ada
Ada is an AI-powered chatbot platform designed to automate 80% of support interactions through no-code chat flows that connect to your backend systems.
- Best for: Customer-obsessed teams with few developers.
- Notable features: Multilanguage support, CRM/API integration, guided experience flows.
- Pricing: Custom plans and a pay-as-you-go pricing model range between $4,000 and $64,000 when billed annually.
Ultimate.ai
Ultimate AI is a customer support automation platform that leverages AI to streamline and enhance customer service interactions with AI-based virtual agents trained on historical data and conversations.
- Best for: Enterprise support centers and global teams.
- Notable features: Custom automation, training driven by historicals, live chat integration.
- Pricing: Custom pricing.
LivePerson
LivePerson is a Conversational AI platform that supports voice, chat, SMS, and real-time agent assistance and automation.
- Best for: Businesses with high customer interaction on multiple channels.
- Notable features: Intent detection, agent assist, AI + human collaboration tools.
- Pricing: Custom pricing.
Tidio
Tidio’s help desk tools let agents handle tickets, track conversations, route queries to specific teams, and resolve issues faster with the help of AI.
- Best for: Small businesses and online store owners.
- Notable features: Drag-and-drop chatbot builder, Shopify+WordPress integrations, live visitor tracking.
- Pricing: There is a free plan available, and paid plans begin at $29 per month.
Freshdesk Freddy AI
An AI assistant embedded within the Freshdesk platform that enhances agent efficiency and customer experience in tickets, email response recommendations, and customer intelligence.
- Best for: Businesses already in the Freshworks ecosystem.
- Notable features: Agent assist, intent detection, automatic ticket triage.
- Pricing: Starting from $29/agent/month.
Finance & Operations
UiPath
UiPath is an AI-powered business automation platform that develops software to automate repetitive digital tasks, including invoice and data reconciliation.
- Best for: Businesses that aim to streamline finance and operations through intelligent automation.
- Notable features: Drag-and-drop workflow builder, document understanding, AI-powered task prioritization.
- Pricing: Starts at $25 per month.
AppZen
AppZen is an AI-powered auditing platform that automatically audits expenses, invoices, and contracts in real-time to ensure compliance and prevent fraud.
- Best for: Finance teams that want to achieve faster and error-free expense approvals and enforcement of company policy.
- Notable features: Pre-spend auditing, risk scoring, AI policy matching.
- Pricing: Custom pricing starts at $26,000 annually.
Planful
Planful AI is a suite of AI capabilities integrated into the Planful financial performance management platform that provides financial planning, budgeting, and forecasting alongside real-time collaboration and reporting.
- Best for: Medium and large companies in need of flexible financial planning solutions.
- Notable features: Rolling forecasts, scenario modelling, workflow automation.
- Pricing: Individually priced based on organization size and modules.
DataRobot
DataRobot is a machine learning platform that automates the building and deployment of predictive analytics models in finance and operations.
- Best for: Data-driven businesses looking to implement AI without having an entire data science team.
- Notable features: Time series forecasting, model explainability, MLOps tools.
- Pricing: Custom enterprise pricing.
ThoughtSpot
ThoughtSpot is a cloud-based analytics platform that offers AI-powered analytics and natural language search for accessing dispersed financial and operational data sets.
- Best for: Business analysts or decision makers who require on-demand, self-serve insights.
- Notable features: Search-driven analytics, SpotIQ automated insights, live dashboards.
- Pricing: Starts at $50 per user / per month (billed annually).
Pigment
Pigment AI is an AI-augmented planning platform that connects people, data, and processes in one place to automate tasks, gain insights, and adapt to changing conditions.
- Best for: Rapidly growing organizations that require flexible planning across departments.
- Notable features: Driver-based modeling, real-time collaboration, Google Sheets-style interface.
- Pricing: Custom pricing.
Glean
An AI search platform that helps employees find information across all their company’s data sources, including finance, HR, and operations data, in seconds.
- Best for: Overburdened teams on siloed tools across the creator stack with a high volume of scattered data.
- Notable features: Semantic search, personalized results, 100+ app integrations.
- Pricing: Starts at $295/month when billed annually.
HR & Talent
HireVue
HireVue is an artificial intelligence interview platform that uses machine learning to assess a candidate’s fit for a job based on factual information as well as tone of voice, word usage, and facial movements.
- Best for: High-volume hiring teams, enterprise HR, talent acquisition orgs.
- Notable features: Video-based assessments, structured interview insights, scalable hiring workflows.
- Pricing: Custom pricing depending on company size and usage.
Pymetrics
An AI assessment tool that matches job seekers to jobs using brain games based on cognitive and emotional attributes.
- Best for: Companies in need of bias-free, science-based hiring practices.
- Notable features: Behavioral aptitude, soft skill profiling, fairness auditing.
- Pricing: Custom pricing for enterprises.
Eightfold.ai
An AI talent intelligence platform to assist businesses in workforce management by analyzing employee potential, past experiences, matching individuals to suitable opportunities, and guiding career development.
- Best for: Large firms committed to long-term talent strategy.
- Notable features: Talent and career pathing matching, DEI analytics, skill gap insights.
- Pricing: Enterprise-level pricing on request.
SeekOut
SeekOut AI agents leverage data from multiple places, such as public profiles, ATS, and HRIS, to match qualified candidates out of thousands of profiles.
- Best for: Tech recruiting, difficult-to-fill roles, and diverse candidate sourcing.
- Notable features: No boolean search, GitHub/LinkedIn integration, diversity filters.
- Pricing: Begins with a free trial; paid plans available upon request.
Olivia
Olivia is an AI-powered recruiting assistant by Paradox that automates screening, interview scheduling, and candidate engagement with human-like conversations.
- Best for: Mid- to large-sized companies that are looking to automate their early steps in recruiting.
- Notable features: 24/7 chatbot, SMS/email/ATS integration, support for multiple languages.
- Pricing: Custom pricing available.
Lattice
Lattice is a combined performance review, real-time feedback, and goal tracking management platform, as well as an employee engagement and analytics product powered by people analytics suggestions and coaching.
- Best for: People ops teams who need to harmonize performance, growth, and engagement.
- Notable features: Automated feedback, engagement surveys, career development tools.
- Pricing: Starts at $10/user/month when billed annually.
Leena AI
Leena AI is powered by WorkLM, which ingests the organization’s enterprise knowledge to respond to employee queries. It integrates well with over 1,000 applications and supports 100+ languages.
- Best for: HR, IT, and finance teams.
- Notable features: Knowledge base integration, HRIS integration, case management, multilingual chatbot.
- Pricing: Custom plans based on company size and features start at $1-$20 per user per month for the tier 1 plan on annual payments.
Productivity & Collaboration
Notion AI
Notion AI is a suite of artificial intelligence features integrated into the Notion workspace to offer capabilities such as writing, summarization, and task automation within notes, documents, and wikis.
- Best for: Content creators, distributed teams, and startups that manage internal knowledge.
- Notable features: AI writing assistant, auto-summaries, database suggestions, Q&A over workspace content.
- Pricing: Free plan available, paid plan starts at $10/user/month when billed annually.
Microsoft Copilot
Microsoft Copilot is a generative AI assistant that’s built into Microsoft 365 apps and assists in writing documents, reading spreadsheets, and compiling reports as per user prompts.
- Best for: Enterprise users, analysts, and any business user working in Office.
- Notable features: Trending data analysis, creation of documents, integrated meeting recaps, natural language search.
- Pricing: Free plan available; paid plan begins at $30 per user per month when billed annually.
Google Duet AI
An AI-powered collaborator in Google Workspace to help write emails, content, slides, summarize documents, and automate tasks.
- Best for: Google Workspace users, Marketing, Operations, Admin teams.
- Notable features: Smart document mentions, email auto-replies, Slides, and data-providing tools.
- Pricing: From $30/user/month (for business plans).
Fireflies.ai
An AI meeting assistant that dials into calls, takes notes, summarizes meetings, and tasks your team with follow-ups across platforms, including Zoom and Teams.
- Best for: Sales, product, and customer success teams and consultants/freelancers.
- Notable features: Transcription search, speaker tracking, CRM integration.
- Pricing: There’s a free plan; paid plans begin at $10 per user per month when billed annually.
Otter.ai
An AI-powered transcription and note-taking tool that converts spoken words into text in real-time for meetings, interviews, and lectures.
- Best for: Teachers, reporters, meeting-centric teams.
- Notable features: Live captions, collaborative editing, integrations with Zoom and Google Meet.
- Pricing: Free plan (with limited features), paid plans starting at $8.33/month when billed annually.
Supernormal
Supernormal is an AI-powered platform that automates meeting note-taking in real-time and enhances team collaboration, all while integrating with popular video conferencing tools like Google Meet, Zoom, and Microsoft Teams.
- Best for: Busy professionals and remote teams that need accurate meeting documentation.
- Notable features: AI note templates, Slack + Google Calendar integration, auto-summaries.
- Pricing: Free for a basic plan; Pro from $18 per month, billed annually.
Reclaim.ai
Reclaim.ai is an AI-powered scheduling assistant that integrates well with Google/Outlook calendars and intelligently finds the best times for tasks, meetings, habits, and breaks, and automatically reschedules events when conflicts arise.
- Best for: Business people, product managers, action-oriented teams.
- Notable features: AI-powered scheduling, task synchronization, routines, team analytics.
- Pricing: Free plan available; paid plan starts from $8/user/month on annual payments.
Fathom
An AI meeting assistant that records and transcribes calls and allows work groups to highlight moments, then automatically generates shareable recaps.
- Best for: Sales teams, project managers, and cross-functional remote teams.
- Notable features: Highlight reels, CRM integration, auto-shared summaries, multi-language capabilities.
- Pricing: Free plan; business pricing starts at $15/user/month on annual payments.
Development & Data Science
GitHub Copilot
GitHub Copilot is an AI-powered pair programmer, built by GitHub and OpenAI, which suggests whole lines or blocks of code in real time as you type, all in your favorite IDE.
- Best for: Software developers, backend engineers, full-stack teams that work with VS Code, JetBrains, or Neovim.
- Notable features: Code completion, docstring generation, test case suggestions, multi-language support.
- Pricing: Free plan available. Paid plan costs $10 per month per user for individuals; $19 per month per user for teams.
Tabnine
Tabnine is an AI-powered code completion tool that offers code completion features with reduced errors by providing context-aware suggestions and code generation capabilities.
- Best for: Developers who want privacy-friendly, lightweight AI help with coding.
- Notable features: On-premises or cloud, private model training, API integration into popular IDEs.
- Pricing: Basic version is free, paid plan costs $9/month for individuals and $39/user/month for businesses with a one-year commitment.
Snyk
Snyk, an AI-powered security tool for devs to find vulnerabilities in their code, open source libraries, containers, and IaC.
- Best for: DevSecOps teams and software businesses with a focus on secure development.
- Notable features: AI-based fixes, real-time vulnerability scanning; integrates with IDE, CI/CD.
- Pricing: Free plan available; corporate plans start at $25/month when billed annually.
Weights & Biases
A developer-first AI platform that streamlines ML workflows and provides tools for experiment tracking, data and model versioning, and collaboration.
- Best for: ML engineers, data scientists, and research teams using deep learning frameworks.
- Notable features: Experiment tracking, model versioning, performance dashboards, collaboration tools.
- Pricing: Free for solo use or educators; team plans start from $50 per month on annual payments.
MonkeyLearn
No code AI text analysis platform to build and run an NLP model for tasks such as sentiment analysis, named entity recognition, or keyword extraction.
- Best for: Data analysts, marketers, and operations teams inspecting unstructured text.
- Notable features: Drag-and-drop builder, live classification, spreadsheet, and API integrations.
- Pricing: Free trial available; paid plans start from $299/month.
Akkio
An AI platform for creating, deploying, and monitoring machine learning without having to code.
- Best for: Nontechnical teams that want rapid insights from their datasets without writing code.
- Notable features: Drag-and-drop interface, GPT-based analytics, real-time dashboards, Salesforce and HubSpot integrations.
- Pricing: Custom pricing.
ClickUp AI
ClickUp AI is a suite of AI-powered tools integrated within the ClickUp project management platform. It acts as a virtual assistant that automates tasks, generates content, answers questions, and streamlines workflows.
- Best for: Product teams, project managers, and any cross-functional team that wants organized task flows.
- Notable features: Summarization of tasks, meeting notes, prompt-based writing, and AI-generated tasks.
- Pricing: Add-on for premium plans; AI add-on starts at $9/user/month.
Benefits of AI Software for Businesses
Incorporating AI into businesses provides several benefits by enhancing efficiency, accuracy, and growth in the following ways:
Automate Repetitive Tasks
AI can handle labor-intensive tasks that once took several hours, such as sifting through emails, creating reports, and tracking records. This automation increases productivity and frees up employees to do higher-impact work. According to Apollo, employees using AI report an average productivity boost of 40%.
Reduce Human Error
Manual methods tend to make mistakes, primarily when performed under stress or at a large scale. AI systems adhere to consistent logic and can flag anomalies in real-time. Hence, it minimizes costly errors in data entry, financial forecasting, compliance auditing, and quality control.
Turn Data Into Insights
AI turns data from a liability into an asset. Today’s businesses create an enormous volume of data, but most have no clue how to unlock the value. AI analyzes these data points with processing factors of speed and scale to form patterns, predict outcomes, and create insights beyond what the human eye was able to perceive.
Increase Revenue and Efficiency
AI refines sales funnels, further personalizes customer outreach, predicts demand, and minimizes wasted resources, which leads to an increase in revenue. Businesses that use AI-powered sales and marketing tools usually see increased conversion rates and ROI on campaigns.
Improve Customer Experience
AI-driven chatbots, recommendation engines, and sentiment analysis provide faster, more personalized experiences for customers than ever before. These capabilities increase satisfaction and retention by providing responses in real-time.
Optimize Resource Allocation
AI can observe patterns in workload, demand, and capacity to reallocate people, time, and money more effectively. Whether it is workforce planning, inventory, or scheduling, AI brings operational line-of-sight to where real business value can be realized.
Enable Better, Faster Decisions
AI systems can process hundreds of variables in seconds to develop business strategies or predictions from real-time information. Business leaders also can react more quickly to events by changing prices, shifting a plan or making a move on a market opportunity.
How to Get Started with AI Software for Your Business?
When adopting AI software for your business, the right strategy can help you extract real business value without disrupting your entire operations. Here are four key steps to initiate your AI journey with confidence:
Identify Quick Wins
Start with obvious high-impact use cases that are easy to implement and track. For instance, tasks that are repetitive and mundane, such as customer support in the form of chatbots or even content creation with the help of an AI writer, can help one save in time. Such use cases can show immediate ROI.
Start With Low-Risk Pilot Projects
Don’t jump headlong into enterprise wide AI implementation without experimenting first. Implement small pilots in one department or process. This enables you to assess tool success, team uptake, and ROI with no disturbance. If a pilot works, scale it incrementally across your business.
Evaluate Data Readiness and Compliance
AI requires quality data. Make sure your data is clean, accessible, and secure before you invest significantly. You should also adhere to privacy laws (e.g., GDPR, CCPA) and have a robust and secure data storage and processing system.
Consider Working With an AI Development Partner
If you have a specific business model or process, off-the-shelf software options may not be a quite fit. In such scenarios, working with a proficient AI development company like Idea Maker is the solution to create custom AI solutions based on your workflows. From finding the perfect use case to complete deployment, the right technical partner can greatly mitigate risk and expedite the process.
Final Thoughts
There are hundreds of AI tools on the market today, and it can be daunting to choose the right software. However, clarity emerges when the tools are aligned with real business needs.
Whether you want to improve your marketing performance, efficiency in your operations, or empower sales and support teams, there’s an AI solution designed for it. The platforms included in this guide are proven to work when used thoughtfully. In 2025, success isn’t going to be measured by who has the most tools but by who has chosen the right tools and used them wisely.
If you’re looking for more customized AI platforms for your business, at Idea Maker, we can assist you through our AI development services. We develop purpose-built AI systems, intelligent automation, predictive analytics, custom chatbots, and enterprise-grade tools that support how you already work and grow with you.